CONCEPT

South Korea is home to the highest rate of elderly poverty and suicides in an advanced industrialized country. How can we raise awareness for a generation that feels forgotten about by their society?

KakaoTalk is South Korea’s leading messaging platform. Their emoticons are famous and used by everyone of all ages. On Grand Parents Day, we’ll reveal the "Senior Friends" emoticons to KakaoTalk users. By using these friendly emoticons in conversation, our goal is to raise awareness about elderly poverty and to remind the public not to forget their loved ones, because we’re all aging together.