PAYPAL
Pay in 4 is a crowded marketplace, and PayPal is differentiating itself as the most accessible
PayPal's newest offering of Pay in 4 helps our customers realize that it doesn't mean they need to pay for it now if they want something now. That's why we're proposing Enjoy now, pay later. A look into the possibility of enjoying their purchases right away while paying for them later, all in the security and comfort of PayPal.
From social to online ads to landing pages, we kept it bold, simple, and seamless—guiding customers from first touch to sign-up. Smart retargeting and A/B testing made sure the right message hit at the right time.
The results? Within a month, PayPal gained 1.3 million customers. By the end of 2020, that number hit 2.3 million—38% returning to use Pay-In-4 again.