GREY GOOSE
If Grey Goose had an end-to-end eCRM strategy to bring their live victoriously brand platform to life. What would that look like?
We learned that our audience, the workaholics, the experience seekers, the self-improvers, live life to the fullest but don't take the time to pause and celebrate even their smallest wins. Victory hour, a consumer experience ecosystem, uses personalized data to help them make time to savor those victories.
We’ll use a progressive profiling engine to personalize the experience, driving engagement through emails and the Victory Hour wallet card.
As hype builds, users can unlock rewards—think cocktail kits and bespoke recipes—while the wallet card keeps them plugged into all things Victory Hour.
And for the ultimate vibe: “Alexa, it’s Victory Hour.” Boom—playlist on, mood lights set, cocktail recipe ready. A perfectly curated moment to celebrate their wins.