CONCEPT PROJECT

One second in—sold out. Getting a pair of the hottest sneakers is known to be close to impossible on Nike’s SNKRS app. What can the SNKRS app do to help real sneaker lovers feel more hopeful about getting a pair of sneakers on their app?

On the SNKRS app's 2nd anniversary, #NikeNoSleep, will give everyone a second chance at a worldwide re-release of coveted sneakers they couldn't get their hands on. The launch will only be available to real people who visit a Nikelab store and digitally try on a shoe via geolocation Instagram filters. Sneaker lovers will then get a unique code to input into the app to access the release.